Tag: branding

What’s Included in a Copywriting Project (And What’s Not)

If you’re thinking about hiring a copywriter — or specifically working with Cindy Writes — this article walks you through exactly what to expect. From how the booking process works, to what’s included in a standard copywriting package (and what isn’t), this clear, practical guide sets honest expectations for new clients. It also highlights what makes a project run smoothly and how you can get the most out of working together. Whether you’re a first-time business owner or simply outsourcing your words for the first time, this is a must-read before you book.

Helps set boundaries, clarify expectations, and gently educate first-time clients.

1. So You’ve Chosen Cindy Writes — What Happens Next?

You have decided to get help with your copy — and you’ve chosen Cindy Writes to bring your words to life. So what’s actually included in your project? And what’s not?

Let’s break it down.

2. What’s Usually Included in a Copywriting Package

There are two simple ways to get started working with Cindy Writes:

  • A quick 10-minute consultation to talk through your needs
  • The Booking Form (self-led consultation): Fill it out here

After your consult or form submission, you’ll receive a confirmation email that includes:

  • A Letter of Agreement outlining your chosen service and project scope
  • Your project timeline and expected delivery date
  • A pre-paid invoice, if you haven’t already purchased through the PayPal links on the website

Once payment is received, your project will be officially booked and slotted into either the Standard or Priority rotation, based on your selection.

The Writing Process:

Here’s how I turn your brief into clean, on-brand copy:

  1. Outline: Includes project purpose, tone, word count, and content structure
  2. Draft: I write the first full draft from scratch (no AI auto-generation — just me, writing for you)
  3. Polish: I correct grammar, spelling, and structure, then run it through editing tools
  4. Voice Check: I manually review the final draft to ensure it still sounds like you — not a robot
  5. Delivery: You receive a .docx file with Track Changes turned on so you can review, comment, or make small edits
  6. Final Revisions: You get one round of minor revisions included to adjust tone or tweak content
  7. Final Polish: Once your feedback is in, I polish it and send back the final version

You’ll also get:

  • Basic keyword suggestions at the bottom of the copy
  • Light formatting suggestions if applicable (especially for blog posts or product descriptions)

3. What’s Not Included (Unless Pre-arranged)

These items are not included in your copywriting project unless we’ve agreed ahead of time:

  • Graphic Design or Layout
    (Coming soon as part of our growing team — for now, you’ll receive clean text files only)
  • Full SEO Strategy or Audits
    I can include relevant keywords, but a full SEO package is a separate service.
  • Extensive Research or Referencing (e.g. APA)
    Need detailed research-based writing? I offer this service at a higher rate. Email me to get a custom estimate.
  • Unlimited Revisions
    Your project includes 1 round of light edits. Major rewrites due to changed direction will require a new booking.
  • Uploading to Websites or Platforms
    I’ll send your files by email or Google Doc — uploading to Shopify, WordPress, etc. is not included.
  • Ongoing Marketing or Social Campaigns
    I’m happy to write your initial copy, but ongoing social media support isn’t part of a single project unless pre-booked, email for and estimate.

4. What Makes a Project Go Smoothly?

Here’s how to make the most of your copywriting package:

  • Complete the Booking Form in full. This helps me understand your brand, tone, and goals right from the start.
  • Respond promptly to the draft. Quick feedback helps keep your project on track, especially during peak weeks.
  • Be open and collaborative. I treat every project like a creative partnership, not a transaction.

5. Ready to Get Started or Have Questions?

  • Want to see my services and pricing? Click here
  • Ready to book? Use the Buy Now links in the pricing table AND complete the Booking Form
  • Have a technical or research-heavy project? Email me at cindywritesnz@gmail.com for a custom quote
  • Prefer a quick chat first? Call or text 022 136 9150

Let me help you find the right words — so your business can speak for itself.

Cindy

ServiceExpress PriceStandard PriceWord Count (Max)Time Estimate (Max)
Bio or About Page$75$60400 words1.5–2 hrs
Blog Post (500–700 words)$100$80700 words2–3 hrs
Web Copy – Per Page$125$100500 words2.5–3 hrs
Full Website Copy (up to 5 pages)$500$4002,500 words10–12 hrs
Product Descriptions (set of 5)$100$80150 words each (max 750)2–2.5 hrs
Additional Product (ea.)$25$20150 words0.5 hr
Email Sequence (up to 4 emails)$180$1601,400 words (total)4 hrs
Blog Post Polish (edit/rewrite)$70$60700 words1.5–2 hrs
Website Review + Copy Suggestions$50$40700 words (written report)1 hr